A little more light was shed on the future of British Midland and their Diamond Club mileage program at the Lufthansa Investor Day in Frankfurt on Monday.
Wolfgang Prock-Schauer, BMI's CEO presented this.
There's a lot of info packed into the 17-slide presentation, but a blurb on Diamond Club particularly caught my eye.
Roadmap for integration „Diamond Club“ in M&M agreed
I was not at the presentation, but I can speculate on what this means. Here's my thoughts on the future of the Diamond Club:
1. Time to burn your BD miles
Consider the difference between the cost of an award on BD versus the cost on LH. Lufty will charge you almost as many miles for a trip in economy class as British Midland charges for a trip in business class. Both airlines levy fuel surcharges on awards.
2. Pool your miles into a family account
Like British Airways, British Midland allows you too pool your mileage accounts (up to 8 people). Take advantage of this while you still can.
3. Re-qualify this year
Diamond Club will roll into Miles & More next year. While the re-qualification threshold on LH is high (100,000 miles for Senator [Star Gold] status; 35,000 miels for Frequent Traveler [Star Silver] status), status is good for two years, so those who re-qualify for Gold or Silver status on BD this year may be comped status on LH that will be good for another two years. Of course, stingy Lufthansa may not comp status and you'll be looking at the daunting task of flying a whole lot of miles to re-qualify on LH--not recommended for U.S. flyers.
I am sad to see the demise of Diamond Club, but the news does not come as a surprise: I expected the migration would have already occurred by now.
(tip of the hat to Kevin's Ghetto IFE)
UPDATE: Musings of the Global Traveller reports that BMI program will be fully integrated into Miles & More by mid-2011.