PRIVACY POLICY

Last updated: June 9, 2025

UPGRD® ("Company," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit upgrd.com or use any of our related websites, mobile applications, digital products, coaching programs, or services (collectively, the "Services"). By accessing or using the Services, you consent to the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide to Us

  • Account & Profile Data: name, email address, postal address, phone number, username, password, demographic details, and any other information you choose to provide.
  • Payment Data: billing address, credit/debit card numbers, and other payment details (processed via PCI‑compliant third‑party processors—UPGRD does not directly store full card numbers).
  • Content & Communications: messages, support requests, survey responses, testimonials, uploaded files, and content you post in community forums or coaching sessions.

1.2 Information Collected Automatically

When you use the Services, we automatically collect certain information, including:

  • Device Data: IP address, browser type, operating system, device identifiers, language preferences.
  • Usage Data: referring URLs, pages viewed, links clicked, session duration, and other activity metrics.
  • Cookies & Similar Technologies: we use cookies, pixel tags, and local storage to recognize your browser/device and improve functionality (see Section 8).

1.3 Information from Third Parties

We may receive information about you from:

  • Payment processors (e.g., Stripe, PayPal) for transaction confirmation.
  • Marketing partners & social platforms (e.g., Facebook, Instagram) if you interact with our ads or social content.
  • Event platforms & affiliates that help manage ticketing, referrals, or co‑hosted programs.

2. How We Use Your Information

We use the information we collect to:

  1. Provide, operate, and maintain the Services.
  2. Process and manage orders, subscriptions, and event registrations.
  3. Respond to inquiries, comments, and support requests.
  4. Send transactional messages, administrative notices, and service-related announcements.
  5. Personalize content, recommendations, and marketing communications.
  6. Improve and develop new products, features, and user experiences.
  7. Detect, prevent, and address technical issues, fraud, or violations of our Terms of Service.
  8. Comply with legal obligations and protect our rights.

3. Legal Bases for Processing (EEA/UK Users)

If you reside in the European Economic Area or the United Kingdom, our legal bases for collecting and using your personal data include: (a) performance of a contract; (b) legitimate interests; (c) compliance with legal obligations; and (d) your consent, where required.

4. Sharing & Disclosure of Information

We do not sell your personal information. We may share it only:

  • Service Providers: with trusted vendors who perform services for us (e.g., hosting, email delivery, payment processing, analytics) under confidentiality agreements.
  • Business Transfers: in connection with a merger, acquisition, or sale of all or a portion of our assets, provided that the successor entity continues to honor this Policy.
  • Legal & Compliance: when required by law, subpoena, court order, or to protect the rights, property, or safety of UPGRD, our users, or others.
  • Consent: with your consent or at your direction.

5. International Transfers

Your information may be processed in countries other than your own, including the United States. Where required, we implement safeguards such as Standard Contractual Clauses approved by the European Commission.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law, after which it is securely deleted or anonymized.

7. Security

We employ administrative, technical, and physical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction. No system is 100% secure; therefore, we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

We use:

  • Essential Cookies to enable core functionality.
  • Analytics Cookies (e.g., Google Analytics) to understand usage and improve performance.
  • Advertising Cookies to deliver relevant ads and measure campaign effectiveness. Most browsers allow you to refuse cookies or notify you when a cookie is being placed. Disabling cookies may affect functionality.

9. Your Choices & Rights

Depending on your location, you may have the right to:

  • Access, correct, update, or delete personal information.
  • Withdraw consent at any time (where processing is based on consent).
  • Object to or restrict processing of your data.
  • Opt out of marketing communications (unsubscribe link in emails).
  • Request data portability.
  • Lodge a complaint with a supervisory authority. Submit requests by emailing [email protected].

California Residents (CCPA)

We do not sell your personal information. California residents may request disclosure of categories of personal information collected, sources, purposes, and third-party disclosures.

10. Children’s Privacy (COPPA)

The Services are not directed to children under 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently done so, we will delete such information promptly.

11. Third‑Party Links & Services

The Services may contain links to external sites not operated by us. We are not responsible for their privacy practices. We encourage you to review the privacy policies of every site you visit.

12. Changes to This Privacy Policy

We may update this Policy periodically. If we make material changes, we will notify you by posting an updated version with a new “Last updated” date and, where appropriate, through email or in‑service notice.

13. Contact Us

For questions about this Privacy Policy or our privacy practices, contact us at:

UPGRD LLC
8900 East Pinnacle Peak Road
Scottsdale, AZ, 85255
Email: [email protected]

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.