Andyonno mile left behind

Another Hilton HHonors Points Devaluation

It's that time of the year: Hilton is devaluing the value of its points once again. Currently, there are 7 categories in the program at the max of 50,000 points/night (excluding Waldorf). From March 28, 2013, Hilton is adding 3 additional categories with the highest category 10 hotels costs 70-95,000 points/night . Many (if not all) of the current category 7 hotels will cost 95,000 miles, a 90% increase! Here's the list of the new categories for all properties. You can book up to 1 year in advance, so if you have been saving Hilton points, it's time to burn them, fast. Detailed cost of each category can be found here.

This is yet another blow for Hilton members. The "HHonors" part of the program has long gone.

(Tip of the hat to Flyertalk.com)

Since the Hilton HHonors™ program began more than 25 years ago, there are more opportunities for members to earn and redeem points than ever before. Now members can redeem points for any room, any time, anywhere at more than 3,900 hotels and resorts worldwide. Plus, members can get to reward stays faster with Points & Money Rewards™. To ensure that we continue to be a world-class guest loyalty program, changes to our program need to be made from time to time. As of March 28, 2013 the following changes will go into effect.

 

  • Reward Categories – We will be expanding to ten hotel reward categories to account for all of the new hotels and resorts that have opened in the past few years. With 3,900 hotels and resorts in 90 countries you are sure to find the perfect place for your next reward stay.
  • Seasonal Hotel Reward Pricing – For most of our hotels and resorts, we will introduce seasonal pricing for reward stays. The amount of points needed for a Standard Room Reward and a Points & Money Reward will vary during certain times of the year.
  • 5th Night Free – Now members with Silver, Gold or Diamond elite status will get a free night* when they book a Standard Room Reward stay of five or more consecutive nights.

Comments

#1
ed February 20, 2013 at 12:01 am

Furious and encouraging a backlash. Doesn't the success with Maker's Mark, fuel anybody? Here's what I posted at twitter. Please copy/edit/retweet to support!

@HiltonHHonors @AmericanExpress @Citibank Years of business undermined by #HHonors devaluation. HHGold turns #disloyal, joins #boycott

#2
rob February 20, 2013 at 08:03 pm

my citi hilton cards are total useless now so I canceled it for thankyou card. screw you hilton

#3
AirlineEmployee February 21, 2013 at 12:14 am

After cancelling my HiltonHonors membership a few years ago (in protest of their outsourcing their call center), I just renewed again because I do like their hotels (internationally and their DoubleTree brand, etc.)....I find this "new" devaluation annoying. Probably will stick with them but really why do we bother chasing our tails for points. We reach certain pinacles and it all changes again.....ugh.

#4
Sami Kitty February 21, 2013 at 03:16 pm

Fight Hhonors Devaluation #DiamondFlu Hits Hawaii http://bit.ly/Vz0yvA

#5
trixy March 28, 2013 at 10:46 am

Hilton you just screwed a vast number of loyal customers. As a business traveler I always looked to book at a Hilton now wouldn't think of it. There are other fish in the sea you just lost a good percentage of your customers who can go down the block to another hotel. Who makes these decisions? Don't you stop to think that your competitors now have a leg up on you. Dumb Dumb and Stupid.

#6
Neil Johnston MD May 4, 2013 at 10:21 pm

I'm diamond or platinum or whatever the highest level is with Hilton. I've already stayed about 30 days this year and will be staying SOMEWHERE for 5-7 MONTHS more this year.

Guess what HILTON....it won't be with you anymore. I'll use up the 600,000 points I have somehow and get rid of my AMEX and CITI HHonors cards. Everyone who is a frequent business traveler who has saved these for a special occasion should protest and stop patronizing them. They are as bad, cheap, and worthless as their heiress of the same name.

And changes in programs wouldn't be so bad if they offset it by "giving back" the equivalent points to those loyal customers sitting on points they've saved. This is nothing less than them robbing me (yes yes I know there is a clause they can change the rules and terms at any time they wish.....but doing so sucks and it should be resoundingly denounced whenever a company does this).

Hello again Intercontinental and Marriott.

#7
Mari June 29, 2013 at 08:39 am

Yesterday I started a petition at Change.org about this issue: Hilton Honors: Stop the "restructuring" of Hilton Honors Points

Please sign on - and encourage all those in your contact list and/or followers to do the same. Perhaps the next step is a class action suit?

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