It's that time of the year: Hilton is devaluing the value of its points once again. Currently, there are 7 categories in the program at the max of 50,000 points/night (excluding Waldorf). From March 28, 2013, Hilton is adding 3 additional categories with the highest category 10 hotels costs 70-95,000 points/night . Many (if not all) of the current category 7 hotels will cost 95,000 miles, a 90% increase! Here's the list of the new categories for all properties. You can book up to 1 year in advance, so if you have been saving Hilton points, it's time to burn them, fast. Detailed cost of each category can be found here.
This is yet another blow for Hilton members. The "HHonors" part of the program has long gone.
(Tip of the hat to Flyertalk.com)
Since the Hilton HHonors™ program began more than 25 years ago, there are more opportunities for members to earn and redeem points than ever before. Now members can redeem points for any room, any time, anywhere at more than 3,900 hotels and resorts worldwide. Plus, members can get to reward stays faster with Points & Money Rewards™. To ensure that we continue to be a world-class guest loyalty program, changes to our program need to be made from time to time. As of March 28, 2013 the following changes will go into effect.
- Reward Categories – We will be expanding to ten hotel reward categories to account for all of the new hotels and resorts that have opened in the past few years. With 3,900 hotels and resorts in 90 countries you are sure to find the perfect place for your next reward stay.
- Seasonal Hotel Reward Pricing – For most of our hotels and resorts, we will introduce seasonal pricing for reward stays. The amount of points needed for a Standard Room Reward and a Points & Money Reward will vary during certain times of the year.
- 5th Night Free – Now members with Silver, Gold or Diamond elite status will get a free night* when they book a Standard Room Reward stay of five or more consecutive nights.