After cancelling all the tickets booked under the 25.000¥ promotion and (still) blaming the anti-fraud system, Alitalia has just decided to honor tickets that cost at least 0.01€ or more:
Dear fans of Alitalia,
Thank you all for the enthusiasm with which you have joined the global offer of Alitalia on Facebook. We were the first airline to create a global event of this kind to the Internet population, Alitalia's largest promotion ever.
The offer was 25% discount, with the exception of Japan where, for technical reasons, we have created an e-Coupon valued at 25,000 yen (about 250 euros) for exclusive use on flights departing from Tokyo or Osaka, as clearly stated on the Japanese text Facebook offer.
Unfortunately, due to a malfunction, the system has inhibited the use of Japanese discount coupon to routes from Japan, but made it possible to use the discount for all routes of the network Alitalia.
The news quickly spread in the network, has resulted in a few hours you are recorded on the Japanese site a peak of visits and purchase requests from other geographical areas.
This abnormal pattern of accesses on the Japanese website did enable our security systems that, in view of the high number of requests for flights to zero dollars (or yen), froze all transactions. In fact, the promotion had the objective to stimulate purchases of tickets at a discounted price, but not totally for free or for a nominal fee.
However, because we want to protect those who have committed a minimum amount, though, with a credit card, we confirm the validity of all transactions required on Japanese site with a value greater than one-hundredth of a euro by supporting the charges. We will soon all these people an e-mail with confirmation of your ticket.
Finally, given the great success of this initiative, we extended for another two days offer is -25%.
Alitalia Team Facebook (Translated by Bing)
While Alitalia's excuse is pretty lame, I think the resolution is quite fair: consumers get cheap tickets and the airlines at least has some money to cover the taxes. I'm booked in Feb to Madrid so I finally have a chance to use my Skyteam Elite Plus status that I got when Air France had a status match over a year ago.
Did anyone else get into this deal?