Looks like UNITED got hit with some feedback regarding the “new” boarding process that they started a few weeks back.
UNITED posted on it’s facebook page this message
“We’ve been listening to your feedback about the recent boarding changes and starting June 8, we’ll return to boarding by zones on United-operated flights. Continental-operated flights will continue to board from the rear to the front, but in the near future, will also begin zone boarding. We will still allow uniformed military to board first followed by Premier/Elite customers premium boarding with a tiered approach.”
I just got done 5 domestic legs and was getting ready to post about how long boarding was taking. I talked with every agent working the boarding door, and they all reported that it was so hard to get the flights out on time. Each time the agents were ready to start boarding they all got an card with a script on it out of their pockets and tried to explain the process.. It was a mess.. the Red/Blue carpet boarding was working ok for the most part.. Each agent called for uniformed military personel to board first, then they welcomed UNITED Global Service Members, UNITED First, UNITED 1K’s, Continental Presidential Platinum and Continental Platinum. Then they called form anyone who had “Premier Line” printed on their boarding card to also board at anytime via the Red/Blue carpet. Then the mess boarding by the row numbers. People were all over the place. When boarding the gate aisle was always filled in the back.
I think one major problem is that this new Premier Line includes so many people, down to the * Silver status. All these people boarding at once are just clogging up the isle. I think early boarding should be limited to *G and higher as having UA Premier, and Star Silver from every Star Airline is just too many people.
So it looks like someone at UNITED is listening, but if the new UA policy is “lets try it and see how many people it pisses off” it is going to be a long and painful process.