Is Priority Club Platinum Status a Joke? I think so.

I got status matched to Priority Club Platinum from my Hilton Diamond Status a few weeks back. Tonight is my first stay in an IHG hotel, a Crowne Plaza in the UK.


All I can say is how can people be loyal to this program? What the hell do you get from being a Platinum? I’m currently top tier with Hilton and Hyatt; I have been top with Starwood in the past. So I have become used to great upgrades, free internet, Free Breakfast at Hilton and Hyatt, welcome amenities and most important Club/Executive lounge access.

What did I get at this Crowne Plaza? A single category upgrade (I was told that is all this hotel will do) There are 2 small bottles of water in the room as a welcome amenity. This hotel has a club lounge, but no access for me. No Breakfast, Internet for large fee. Sure none of these things are published benefits but how can this program even start to compete with the other boys?

What do Priority Club Platinum members get?? Well not much; 50% point bonus, late check-out, Priority Check In (did not see this at this hotel), and Guaranteed Room Availability.

Over all i’m not impressed with this status, when you have become used to the perks of the other guys, this program’s top tier is a joke.

As for this hotel, a review will come soon. I have a second stay at this property next week. I did book a club room at a rate that was not much more then a standard room, so I will get lounge access next time, and report back after the two stays.


Nick November 10, 2011 at 03:36 pm

As someone who does a lot of Priority Club stays, the Platinum status is one of the worst. The main reasons to even deal with priority club are the generosity of rewards (when you can stack 5 different bonus points promos at once), and Royal Ambassador status at Intercontinentals.

Damian November 10, 2011 at 03:41 pm

I agree they do have good free nights promos and hotels all over. I do not think I would call Royal Ambassador a status, when you have to pay for it.. that is a membership, but that is a nice program.

Gene November 10, 2011 at 03:55 pm

Priority Club Platinum is a total joke. However, InterContinental Royal Ambassador (which includes Priority Club Platinum status) is hands-down the best hotel status. I am a Royal Ambassador and spend about 55 nights a year at InterContinentals, but I avoid the rest of the ICHG hotels like the plague due to the total lack of elite benefits.

Jimgotkp November 10, 2011 at 04:50 pm

PC Platinum is indeed a joke. My recent stay at a CP didn't get me an upgrade or welcome amenity. I feel this status is a joke compared to Hyatt Diamond and SPG Platinum. As others mentioned, the only status worth going after in this company is IC RA.

David November 11, 2011 at 09:23 pm

I guess it may vary by property, but I do recall getting breakfast and internet at a CP before, and I'm not an RA.

Nick November 11, 2011 at 10:45 pm

@David: There are quite a few properties that go out of their way for Platinum guests. Unfortunately there is no real way to find out except from experience.

Noelle June 20, 2012 at 12:05 am

Wow. You did have a pretty rough experience.

I've stayed at several PC hotels and things like getting complimentary breakfast, getting an upgrade to the executive floor, lounge access, free wifi... I've come to just expect those things since they happen every time at whichever PC hotel I go to. One Crowne Plaza (Miami, Florida) even gave me and my 3 guests a hearty, full (not continental) complimentary breakfast each day we were there. Another Crowne Plaza (O'hare, Illinois) treated me like royalty when I checked in. The Staybridge Suites in Las Vegas offered us not only the standard things I'd mentioned above, but also dinner.

So, you asked how someone could be loyal to the program, it's probably because not everyone has had the same experience. My experience has been pretty awesome. I've heard that the hotels in the US give more upgrades to their platinum members than in the UK.