Kevinoncloud commuting

Delta: "Fly 125,000 miles this year, and we'll give you 100,000 more!"

If you've had status on Delta once before, you may have received this offer. Basically if you fly 125,000 miles this year, they'll give you 100,000 more. That's a pretty sweet deal, with a couple caveats.

  • Caveat One: Delta miles are relatively useless.
  • Caveat Two: If you're an elite member of another airline, you're likely already getting a 100% mileage bonus. Moving over to Delta, you wouldn't get that bonus until you hit 50,000 miles.

So yeah. It's cool, but I don't expect any other carriers will match that. Interested?

Update: The post initially said that you had to fly 100,00 miles. Commenter Microwave let me know that Diamond Medallion is actually 125,000 miles.

Comments

#1
Microwave March 24, 2011 at 03:30 pm

Diamond Medallion requires 125,000 miles, not 100,000. Earning 100,000 miles would earn you the Platinum bonus of 50,000.

#2
Matt March 24, 2011 at 05:59 pm

It's a great promo for people already flying Delta who were targeted. In my case I do nothing and collect 50k, or if I end up traveling more than expected, maybe collect 100k (and maybe push to get that...or not). I can see it driving some incremental revenue by making hitting the next tier just a little more attractive.

It's annoying to Diamonds, Plats, and non-targeted Golds (and lower, as there are a couple of other promos as well). Ignoring your biggest customers with a promo that's akin to giving out miles for free may not be the greatest idea, although maybe this lets them offer an attractive promo to at least some people and stay within budget. I'd think attractive city-based promos might offer more bang for the buck, though. The targeting is rather mystifying as well.

#3
Kevin March 24, 2011 at 06:01 pm

@Microwave: Thanks! I'll update the post.

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