Today when working out at the gym, I spotted this commercial on a big screen TV overhead out of the corner of my eye. Not being able to hear it, the first thing I did when I returned home was search for the advertisement that I saw. In the end, it ended up being a commercial highlighting the newly announced American Air/US Merger. Take a look at it and let me know what you think:

My first thoughts: Interesting. Not because the commercial shed any actual light on the merger, ...

Last year I was fortunate enough to receive an Elite Status Match from American Airlines where AA matched my status from Delta and then American attempted to woo me and win my business travel. Although I enjoyed flying American, I had a hard time moving my travel completely to them because they require elites (other than Executive Platinum—their top tier elites) to use 500 mile upgrade certificates for domestic upgrades. Delta, on the other hand, provides free upgrades to all elites ...

In 2010, Delta unveiled its "keep climbing" campaign, designed to overhaul the customer experience on all of its flights following a merger with Northwest Airlines

The fiercely competitive transcontinental market between New York and Los Angeles/San Francisco is about to watch one of its major players step up its game. This morning, Delta Air Lines announced plans to add new products and services on all flights between New York JFK and SFO, LAX as well as Seattle, ...

Some would say I’m crazy, others would say they would do the same, other’s just shake their head in disbelief. Nevertheless, as I write this I am somewhere over the Pacific Ocean and by the time you read this post I’ll be in Hawaii. Nevertheless, over the next 3 days I will travel 15K+ miles as my carbon footprint grows and I ply the skies between San Diego, Hawaii, New York, and back again! I’ll travel for many hours above the 30K feet mark as my routing takes me ...

On Wednesday, the boards of Tempe, AZ-based US Airways and Fort Worth-based American Airlines approved a merger that would equate to $11 billion in terms of market value. According to sources, American creditors will own 72% of the combined company and US Airways shareholders will take the remaining balance. Current US Airways Chief Executive Officer Doug Parker will retain CEO position of the combined company. There is much more to know about what the merger implications will entail. Below, ...

Not to pat myself on the back, but seven months ago I predicted--

...It appears the combined airline will take the American Airlines name, maintain its headquarters in Fort Worth, and be run by US Airways CEO Doug Parker. Apparently, Parker has caved into all AA labor demands and will attempt to use the AA labor contract to finally bring an end to the labor standoff between US West and US East. Recall that although America West and US Airways "merged" in 2005, the two carriers still ...