I'm consistently underwhelmed by AA's usage of technological tools to engage with customers. Their twitter and blogosphere presence is virtually nonexistent (with the exception of @AdmiralsClub). Though I find it extremely useful, their website isn't all that eye-popping or user-friendly. And they don't offer a ton of online tools for, well, anything.

So American Airlines bucked their own trend yesterday when they launched a new widget that allows you to find out if your upcoming ...