I imagine some were shaking in their boots at online travel booking sites today when Google announced their $700 million acquisition of ITA Software. As previously mentioned the search giant has been working on a deal with the travel search engine for some time now.
Airfare search is a huge business. If Google becomes the defacto airfare search engine, as it is now for web searches, it will play a game changing role in the online airline ticketing business. Even if Google continues to ...
