Matthewlive and let's fly

Since when is United's meal service in domestic first class better than in international first class?

I was dismayed to read about Lucky's dismal meal last week from Tokyo to Seoul last in United's three-cabin international first.

United has worked hard the last few years to upgrade the premium cabins on all its international 767 and 747 aircraft. The new lie-flat seats in business class and "suites" in first class are among the best in the business.

Yet the hard product isn't everything and UA's meal service in Asia continues to dissapoint. Consider the following:

Lucky's NRT-ICN meal in three-cabin first departing at 6pm with a flight time of 2hrs and 50mins (784 miles).

photo courtesy: onemileatatime.net

Hot nuts, a cold turkey and bacon sandwich, and cake. Come on UA! I'm not saying the food doesn't look good: it looks like a good...appetizer. But not a dinner in international first class. Not even close.

In North America, UA recently upgraded their meal service and now offers a full dinner on all flights longer than 760 miles that fall within the dinner window.

Last week the dinner choices on my 6:40p DEN-SFO flight, a 965 mile flight, were cheese tortellini or steak with wild rice, broccoli, and warm bread. Hot nuts to start and a warm chocolate chip cookie for dessert.

If UA is going to continue to offer three-cabin first on international routes, they need to improve the meal service. Unfortunately, I think that tri-cabin service will slowly be phased out as the CO-UA merger progresses and eventually we will see the end to First Class on United. But until that day, it is imperative that UA make its product competitive if it desires respect among it peers and return business from high revenue customers.

Filed under: united, airline meals
Posted on: 22 Jun 2010

Comments

#1
HunterSFO June 22, 2010 at 11:27 am

Meal service is the reason I'm flying CO to OGG. Things CO has that UA doesn't: menus, seafood appetizer, choice between 3 entrees, sundae. This isn't a MR so I bought a fairly pricey ticket and UA lost my business for this flight even though UA is slightly cheaper and I wouldn't have to connect thru SNA

#2
Matthew June 23, 2010 at 02:38 am

@HunterSFO: I'm going to do another comparison post on UA vs. CO meal service in the NYC market later this week. CO does outshine UA when it comes to catering.

It's too bad UA hasn't restored the full Trader Vic's service on the Hawaiian route and brought back sundaes. Remember the appetizers and separate (large) salad plates with javanese dressing UA had as late as 2009?

UA has hot nuts, mai tais, and lifetime flight miles which tip the scales in UA's favor for me, but I can certainly understand why you would choose CO.

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