Matthew live and let's fly

New Star Alliance Gold Commercial

Star Alliance's marketing department is savvy and I don't just say that because I know the folks in it...

Take a look at the latest Star Alliance Gold advertisement--

What I love about this commercial is that it simply yet accurately and convincingly shows the alliance-wide benefits of having gold status. As upgrades dry up on United, at least I am closing in on MMer status and with that will come Star Gold status for life (for me an a companion).

I spent a lot of time in Star Gold lounges last week--Los Angeles, Honolulu, Guam, Tokyo, Singapore, Rangoon, and Bangkok--and I find lounges quintessential for working/eating before a plane trip. That truly is the beauty of global airline alliances.

But there are other important perks too, which the commercial nicely highlights. An extra checked bag, priority check-in, security, boarding, waitlisting, and baggage delivery.

With gold status to be had for as little as 20,000 miles (with Aegean Airlines), it makes no sense for a semi-frequent Star Alliance traveller not to have it.

Comments

#1
Thom March 22, 2013 at 08:50 pm

I'm going to start crediting towards A3 Gold summer when my travel picks back up again in late spring - given that my US (soon to be AA) status wont mean much with UA and LH this time next year.

#2
OG March 25, 2013 at 12:51 am

Matt, did you have any issues flying back from RGN?

What airline was the plating carrier?

@OG: No problem. I'll have a full trip report, but flew RGN-BKK-LHR-JFK on a round one Delta issued ticket. Originally booked RGN-SIN-HKG-LHR-JFK (SQ + NZ + DL) which would have been great, but NZ cancelled the HKG-LHR flight in early March.

#4
Julian March 27, 2013 at 04:39 am

Matthew - could you provide a little more detail about:

"With gold status to be had for as little as 20,000 miles (with Aegean Airlines), it makes no sense for a semi-frequent Star Alliance traveller not to have it."

How do I go out about doing this? I have Priority Pass Select with my AMEX Platinum. Same thing?

@Julian: Each Star Alliance program has its plusses and minuses, but but if you are traveling about 20K miles per year on Star Alliance planes, I recommend Aegean Gold status for the Star Gold benefits, including lounge access on domestic flights.

You can sign up here:

http://en.aegeanair.com/milesandbonus/enrollcheck/

Priority Pass Select does not give you access to United Clubs, which the A3 Gold card would give you.

I love how the gold ball has priority check-in thus bypassing the crowd, which is all silver balls. This scene only reinforces the notion that silver is a meaningless status now in the age of credit card entry-level statuses.

Indeed--silver still is better than nothing, but that's not saying much.

Leave a Comment

Your email address will not be published.

e.g. http://www.example.com/