Westin St. John leaving Starwood?

Earlier today I received the following email with the subject SPG Participation from Starwood:

As a valued Starwood Preferred Guest member, we  are pleased to share some refreshing news with you. Beginning  August 2013 through Spring 2014 the Westin St. John Resort & Villas in St. John, USVI will undergo a revitalization during your upcoming stay on 9/14/2013.

Westin St. John Resort & Villas in St. John, USVI will be undergoing a major refurbishment of existing hotel space. With a nearly $12 million commitment, the resort refurbishment will include a complete refresh of the 96 pool and beachside hotel rooms over-seeing the island and the Great Cruz Bay. Plans also call for infrastructure and exterior upgrades on the property and other improvements around the resort.  Renovation to the poolside and beachside hotel rooms will be on a rolling timeline so as to minimize disruption to resort guests.

In addition to the refresh of the pool and beachside hotel rooms and property upgrades, efforts will also include analysis and design work for a possible renovation review of existing hotel rooms (located on the lower hillside) that will enhance the customer experience.  A decision for the possible conversion is expected later this year.

The experienced team at Westin St. John Resort & Villas in St. John, USVI will be there throughout your stay to ensure your experience at the resort.

When I first read the email, it just appeared to be a notice of renovation of the property.  But, the subject had me curious and I reread the email to find the single line that says: "A decision for the possible conversion is expected later this year".  

So it appears the property owners are considering leaving Starwood, which would be very disappointing. I had the opportunity to stay at this property last year and while the property and its amenities are great, the staff and service was a bit disappointing.   St. John is a great place with very few hotels on the island as most of it is a National Park.  So to lose this property would be a blow to Starwood, but here's hoping they decide not to leave.

Comments

#1
EA July 2, 2013 at 08:14 pm

"Design work for a possible renovation review of existing hotel rooms (located on the lower hillside)". The lower hillside hotel rooms are being considered for time-share conversion. The conversion has been under discussion for a while now. The remaining hotel rooms are in desperate need of refurbishing as hotel rooms and will remain hotel rooms. The hotel will not be exclusively time-shares. The Westin is not leaving Starwood anytime soon.

#2
Tim August 8, 2013 at 08:37 am

I am pretty sure the conversion is for 2 of the buildings to be converted into timeshare villas. Similar to the hillside ones. They have an extremely difficult time making money on buildings thar are below the Bayside Villas. They are located furthest away from the pool and lobby with a not so great view.

They are also adding solar cells to their property, so they will have less of a burden on their electric bills(WAPA). Electricity is extremely expense on the islands.