United Brings Back Double EQMs!!

After nearly two years of speculation, United has finally brought back double elite qualifying miles!  Unfortunately, the promotion is very limited:

1) Only available on roundtrip SFO/LAX-ORD itineraries solely containing these flights

2) Only available to residents of IL and CA (as of yesterday, so it's too late to "move"!)

3) Only available for tickets purchased and flown 5/19/2011 through 8/31/2011 (i.e., previously booked tickets do not qualify)

4) Registration is required before travel begins

It’s better than nothing, but I sure do miss those system-wide double EQM promotions!

Here's the official T&C's:

Offer: Register and fly between Chicago (ORD) and Los Angeles (LAX) or San Francisco (SFO) on United® or Continental® by August 31, 2011, and earn double elite status miles (EQM) and double award miles. Even better, there's no limit to how many miles you can earn. Don't miss this chance to put your elite status on the fast-track. Register and fly today!

Ticketing dates: May 19, 2011 through August 31, 2011
Travel dates: May 19, 2011 through August 31, 2011

Offer valid only for Mileage Plus® members residing in Illinois and California. Residency will be determined by the primary address on the Mileage Plus account as of May 19, 2011.
Offer valid on nonstop flights between Chicago O'Hare (ORD) airport and Los Angeles (LAX) or San Francisco (SFO), on roundtrip itineraries for travel solely between Chicago O'Hare and Los Angeles (LAX) or San Francisco (SFO) and not on any connecting or additional city on the ticket.

Registration is required before travel begins and must be completed before August 31, 2011.
To be eligible for the offer, registration is required at united.com/offer/mpd771
Registered members will earn double elite status miles (EQM) and double award miles on all paid published fares flown during the offer period. Offer not valid on government fares.
Travel period: May 19, 2011 to August 31, 2011.
Ticketing period: May 19, 2011 to August 31, 2011.
Participation in this offer does not guarantee elite status.
E-Ticket® purchase required.
For tickets purchased in the U.S.: Tickets purchased through United Reservations are subject to a $25 ticketing fee and tickets purchased at airport ticket counters are subject to a $30 ticketing fee. Fees are subject to change.
Double EQM and double award miles are defined as two times the actual base flight miles credited to the account for qualifying flights taken during the offer period.
Bonus award miles and bonus EQM will be credited six (6) to eight (8) weeks after qualifying activity.
To be eligible, qualifying travel must be posted to the Mileage Plus account no later than December 30, 2011.
This offer does not apply to class-of-service bonus miles, elite bonus miles, other promotional award miles or promotional EQM.
Offer is not combinable with other non-combinable offers.
Passenger must be a member of the Mileage Plus frequent flyer program for travel to qualify for this offer. Flights must be credited to the Mileage Plus account in order to qualify.
Offer valid on flights operated by United® and Continental®; offer is not valid on United or Continental-marketed codeshare flights operated by other carriers or on Star Alliance® flights.
Elite status miles (EQM) cannot be redeemed for award travel.
Offer subject to change without notice. Other restrictions may apply.
Miles accrued, awards issued and bonus offers are subject to the rules of the Mileage Plus program. The Mileage Plus program, including accruals, awards and a bonus mile offers, is subject to change without notice. Taxes and fees related to award travel are the responsibility of the passenger. United, Continental and Mileage Plus are registered service marks. For complete details about the Mileage Plus program, visit mileageplus.com. (MPD771)


It's a start! I miscalculated my EQMs and I am already up to 118K--some more SWUs would be nice.

Brad May 20, 2011 at 03:15 pm


I fly ORD-SFO/LAX fairly often, but don't reside in either of those states, so I can't register.

As Matthew said, its a start. Hopefully it expands or starts the ball rolling on more EQM promos.

Greg May 20, 2011 at 11:40 pm

URRRRGGGH! YUK! I hate these types of promos where you have to have a specific residency. I need to book at least 6 round trips over the next couple of months SFO-ORD BUT I do not live in California or Illinois.

I was debating AA's DEQM as their computer systems are not so good, and rumour has it that if you change your AA's address to a CA or IL you will get the DEQM. I have more UA miles EQM and was thinking of going for UA 1K this year. Perhaps I will go for AA top tier instead... hmmm.

Why do they put a residency requirement? Stupid if you ask me.

Geoff May 21, 2011 at 11:19 am

Its all aimed at Virgin America's foray into Chicago guys much like how AA has done the same in DFW already.

Makes sense that they would want to keep their local pool off the new planes.

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