I won't lie, I took my first intra-Europe flight on easyJet the other day and I liked it! It wasn't anything special, but I still enjoyed my flight.
Why did I like easyJet?
1) Straight forward pricing. Yes, I had to pay to check my bags, but the website made it extremely clear how much it would be and provided me with a discount for paying for it online vs at the airport.
2) Early check in. There's no excuse for having to check in at the airport with easyJet, ...